Content Strategist & Writer
Content Strategist & Writer
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For 7 years, I've built content operations for healthcare, technology, finance, and professional services organizations spanning brand voice, editorial workflows to AI-assisted production and compliance-ready content at scale.
For 7 years, I've built content operations for healthcare, technology, finance, and professional services organizations spanning brand voice, editorial workflows to AI-assisted production and compliance-ready content at scale.
About
About
I've spent the better part of a decade building content infrastructure in environments where accuracy is paramount: regulated healthcare, specialty pharmacy, enterprise technology, and financial services.
What I've learned is that great content has to do a lot of things at once. It needs to speak credibly to a clinician and clearly to a patient in the same breath. It needs to move through compliance review without losing its personality. And it needs to connect directly to a business goal — not just exist because someone decided it should.
I've built content systems from zero, brought AI into production workflows before it became standard practice, and turned content from an organizational afterthought into something people actually measure. I think strategically and execute the work myself. In return, there are fewer handoffs, faster turnaround, and better output.
If that sounds like what you're looking for, I'd love to connect.
Case Studies
Case Studies
Content System Build: Nationwide Specialty Pharmacy
Content System Build: Nationwide Specialty Pharmacy
The Situation
I joined as an early marketing hire with no content strategy in place. The brand voice was, there was no editorial workflow, and the website contained content that was over a year old.
The team was split on a fundamental question: were we speaking to physicians or patients? The answer was both, and no one had figured out how.
The added complexity: every piece of content had to clear medical affairs and legal review in a heavily regulated environment where a single poorly worded claim creates compliance exposure.
What I Built
I helped establish the brand voice, pinpoint the company's UVP, and developed a dual-audience content framework — one that could speak credibly to providers without alienating patients.
Then I built the workflow: a multi-step editorial system that routed content through compliance review as a built-in stage, not an afterthought.
For scale, I co-designed an AI-assisted production system with a development team to rewrite 200 product pages in under a month. It was calibrated to be medically substantive, research-backed, and compliant without being inaccessible.
I also integrated AI into my broader research process to accelerate content development across the site.
On the campaign side, I aligned editorial output directly with marketing initiatives and restructured email communications based on provider-interest research, A/B testing, and heading optimization to identify what practitioners actually wanted to read.
Results
Newsletter CTR increased from 2% to 76–125% on optimized sends
200 product pages rewritten in under 30 days using a co-designed AI production system
Built the organization's first end-to-end content operation: brand voice, compliance workflow, AI integration, campaign support, and executive thought leadership
Proof of Pattern: Private Medical Practice
Proof of Pattern: Private Medical Practice
Before content strategy was my title, it was already my instinct. At an integrative health private practice, I built their content operation from nothing — writing their first patient newsletters, developing informational brochures, and supporting the launch of a supplements website.
It was my first lesson in healthcare content's core tension: clinical accuracy, patient empathy, and brand clarity all have to coexist.
That tension has shaped how I work ever since.
Writing Samples
Writing Samples
Organized by audience because who you're writing for matters most.
Organized by audience because who you're writing for matters most.
B2B — Provider & Business Audiences
These pieces are written for clinicians, practice operators, and business decision-makers. The register is authoritative, research-backed, and assumes a sophisticated reader.
GLP-1 Patient Retention Strategies (Provider-facing, strategic)
What is Rapamycin? (Research translation, provider/patient)
Hybrid Cloud Integration: Business Case Studies (Enterprise B2B)
B2B Pharmacy Selling (Provider outreach)
B2C — Patient & Consumer Audiences
These pieces are written for patients and general consumers navigating complex health information. The register is clear, empathetic, and accessible without oversimplifying.
Integrative Asthma Treatment (Long-form patient education)
Medicare Advantage in Texas (Consumer guide)
How to Increase a Child's Emotional Intelligence (Parenting/wellness)
How I Work
How I Work
I build before I write.
Most content problems aren't writing problems.
They're strategy problems — unclear audience, no workflow, inconsistent voice, content disconnected from business goals.
I diagnose those first.
I write for two audiences simultaneously.
Healthcare and technical content rarely has the luxury of one reader.
I've spent years developing material that earns trust from clinicians while remaining accessible to patients — without dumbing either version down.
I work in regulated environments.
Compliance review, medical affairs sign-off, legal approval — these aren't obstacles to me, they're part of the process.
I build workflows that make compliance efficient.
I use AI as infrastructure, not a shortcut.
I've integrated AI into content production at scale — including co-designing a custom tool that produced 200 compliant product pages in under 30 days.
I use it to increase output quality and speed without sacrificing accuracy.
Get in touch
Get in touch
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